QUALITATIVE AND QUANTITATVE MARKETING RESEARCH

Product, service and brand management
Positioning and competitive advantage resolution
Determination of new product (innovation) commercial and financial potential

 

EXPERTISE

  • Market studies
  • Analysis of the competition
  • Commercial and technological monitoring
  • Surveys (Web, phone, in-person)
  • Focus groups (B2C)
  • Work sessions (B2B)
  • Client segmentation (B2C, B2B)
  • Creative sessions (B2C, B2B)
  • Individual in-depth interviews (B2B)
  • Expert panels
  • Client satisfaction
  • Product/service marketing
  • Commercial potential evaluation
  • Optimal commercial offer determination
  • Analysis of new product potential
  • Analysis of distribution channels

 

POSITIONING STUDIES

  • Benchmark analysis
  • Sales force performance
  • Corporate image impact
  • Brand positioning and awareness
  • Early warning signals of change