Product, service and brand management
Positioning and competitive advantage resolution
Determination of new product (innovation) commercial and financial potential

EXPERTISE

• Market studies
• Analysis of the competition
• Commercial and technological monitoring
• Surveys (Web, phone, in-person)
• Focus groups (B2C)
• Work sessions (B2B)
• Client segmentation (B2C, B2B)
• Creative sessions (B2C, B2B)
• Individual in-depth interviews (B2B)
• Expert panels
• Client satisfaction
• Product/service marketing
• Commercial potential evaluation
• Optimal commercial offer determination
• Analysis of new product potential
• Analysis of distribution channels

POSITIONING STUDIES

• Benchmark analysis
• Sales force performance
• Corporate image impact
• Brand positioning and awareness
• Early warning signals of change